A new decade requires a new slogan. We’ve had the Nineties, the Noughties, the Twenty Tens …
What are we to call this decade? The Twenty Twenties (worse slogan ever: editor) the Roaring Twenties? (I think that may have been done already: editor) Boring Twenties? (Let’s hope not: editor) Soaring Twenties – (that’s more like it…..! )
So, to soar, you need to create more business, and more profits, so you need some strategy and some planning. A review. It’s not going to just happen without some graft, is it? Do you expect a slow start to the new decade or will the phone ring off the hook? I sincerely hope it’s closer to the latter than the former, but either way this is the time to get your administrative and operational ‘ducks in a row’ for this season : and there’s no shortage of blogs and articles and podcasts telling you why this is important. Here’s one of my favs at the min.
One strategic option: putting up your prices is a common thought for businesses at this time of year – especially out of season and before the flurry of activity that this post-Christmas engagement season brings. You need to put up your prices BEFORE that flood of enquiries (and conversions hopefully) really starts. Once you have quoted and hooked the client in on a price – there’s little room for manoeuvre.
You can only put up your prices for existing clients if your current T and C’s allow for it – or the customer agrees (you really want to ask that question?)
New clients need your revised T and C’s with your new price structure NOW – and you must include it in their proposal for your services. Here’s a handy video from me on the timing of using your client contract and when you need to provide it.
You don’t have any???
If your T and Cs need a general spruce up or a proper legal look over to ensure that you are good to go for the new decade we have a fixed fee service to help you and lots of tricks and tips for legal questions and conundrums on our FB page Your Legal Fairy Godmother – free membership at the moment, but the doors are closing before the wedding season kicks in proper, so join now to access great advice and our usual display of selfies and pics for our events, products and general travels through the wedding suppliers world.
Bring it on 2020.