The Aftermath of the Wedding Fair – hopefully you feel good!
It was time and money well spent. A positive and productive day at the Wedding Fair. You came back with leads and you converted some of them, (all of them? I need an emoji here, but WordPress or my IT skills don’t allow….)
having chatted and previewed and showed off what you do, what you know and what you make. They were impressed. In the aftermath they become a client or customer.
Yay!
Whats next?
If they want to become a client, make sure you get T and C’s or a client contract to them as you set out the proposed works and prices, as part of the contractual basis for delivering your goods and services to them. In your terms, you should remind them of your privacy policy and the basis for processing and retaining their data is – get this added to your T and C’s now.
It’s called layering – telling the client at lots of different points in the customer experience what you are doing with their data and reminding them of their rights, and their options.
If you need help with your T and C’s try our templates…. www.stanfordgouldonline.co.uk
If you need a privacy policy have a look at the template in our GDPR Starter Pack or on the ICO website.
Anyone who is on your data base legitimately – either having given a clear consent since May 2018 – or (…and this is important) who consented under the previous regime which required very little to evidence this agreement, can continue to receive your mail chimp or other emails or electronic communications and sales info. Please ensure there is a clear opt out or unsubscribe option for them, that is easy to use and doesn’t involve multiple tasks or clicks.
Its a good idea to annual check that the contact details you have for your Mailing List or Subscribers are still valid and up to date – your obligation to ensure data is accurate – and that they still want to receive material from you. You don’t need ANOTHER tick box checked, or positive consent reply to this – its just good housekeeping. It should not decimate your mailing list each time!
Any questions about GDPR, contracts or legal issues generally we would be happy to help. You can find us at
FB www.facebook.com/stanfordgould
Twitter @stanford_gould
LinkedIn https://www.linkedin.com/in/heather-stanford-0033047/